This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
Levels 9-10, 140 Elizabeth St, Sydney NSW 2000
Orientation is on the Friday before Course Commencement on the following Monday. For exact dates please refer to the Academic Calendar.
65 weeks full time (includes 15 weeks holiday)
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Marketing director
- Marketing strategist
- National, regional or global marketing manager.
18 years of age or more when commencing the course
IELTS 5.5 (or equivalent) and at minimum Year 12 Certificate (or equivalent)
Applicants who cannot provide both a minimum of a Year 12 Certificate (or equivalent) and a certified English score, or an AQF Certificate IV (or higher) to the level specified for the course will be required to undertake LLN testing prior to receiving an offer.
Applicants who will undertake LLN testing must achieve at minimum:
Learning 3; Reading 4; Writing 4; Oral Communication 3; Numeracy 3
Completion of units:
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
Upon successful completion of this course you will receive a nationally recognised BSB61315 Advanced Diploma of Marketing and Communication . Students who do not complete all units may be eligible for a Statement of Attainment in partial completion of a BSB61315 Advanced Diploma of Marketing and Communication.
To gain BSB61315 Advanced Diploma of Marketing and Communication you must successfully complete all the following:
|UNIT CODES||UNIT NAME||TYPE|
|BSBADV602||Develop an advertising campaign||CORE|
|BSBMKG609||Develop a marketing plan||CORE|
|BSBMGT616||Develop and implement strategic plans||CORE|
|BSBINM601||Manage knowledge and information||ELECTIVE|
|BSBINN601||Lead and manage organisational change||ELECTIVE|
|BSBMKG607||Manage market research||ELECTIVE|
|BSBMKG523||Design and develop an integrated marketing communication plan||ELECTIVE|
|BSBMGT605||Provide leadership across the organisation||ELECTIVE|
|BSBMGT615||Contribute to organisation development||ELECTIVE|
|BSBMKG603||Manage the marketing process||ELECTIVE|
|BSBMKG608||Develop organisational marketing objectives||ELECTIVE|
Total Cost for the Course: $15,000/- AUD
This program is delivered at the college campus and online. It contains face-to-face training in theory classes, and practical sessions involving small groups and individual activities led by qualified and experienced trainers.
For each unit, students are provided with training manuals, which include reference materials, and training and assessment materials.
The delivery of the course is classroom based. Classroom based face-to-face training includes:
- Establishing a training environment using a range of equipment to simulate a business environment. Within the assessments of the modules, learners are required to participate in simulated activities that closely reflect workplace processes and unexpected or contingency related activities.
- Practice exercises that reinforce the required interpersonal skills for individual and group work.
- Simulated training activities in the classroom based involving individuals, pairs and small group activities.
- Learner activity workbooks to support training independent reading and research projects.
In addition to scheduled classroom based assessment, learners may be required to complete assessment activities in their personal time and bring them to their next class for discussion. These assessment activities may include:
- Knowledge quizzes
- Research exercises where learners learn and are assessed through project-based exercises
- Oral presentations
Include demonstration, questioning/tests, written assessments, projects and other appropriate assessment methods depending on the study unit.
Course Credit Transfer: Australian Qualifications and Statements of Attainment that have been issued by any other Registered Training Organisation (RTO) will be recognised by the College and students will not be required to complete these units again. To apply for a Credit Transfer students must be able to present their original Qualification or Statement of Attainment or certified copies, with national codes and titles that match the current course in which a student is enrolled.
Students may also apply for a Credit Transfer for other units undertaken elsewhere and have these units counted towards the qualification, where these units are applicable.
National Recognition: The College recognises relevant qualifications issued by other RTOs. There is no fee for National Recognition. Where the qualification was gained more than 3 years ago we reserve the right to check that competence is current. This may involve the applicant in undergoing a challenge test.
Recognition of Prior Learning (RPL) is an assessment process that enables an applicant to gain recognition of skills and knowledge regardless of how they were achieved. This may include formal or informal learning, work experience, or general life experience. In order to grant RPL, the College assessor must be confident that the applicant is currently competent for the units of the qualification. The evidence to demonstrate this may include: a certificate, references from past employers, testimonials from clients, and work samples. Where RPL is granted you do not have to participate in further training and assessment for skills and knowledge that you already possess. A fee applies for RPL assessment. Further information regarding RPL is available on request.
Upon completion of this qualification, students that wish to continue with further study can pursue a Bachelors degree at University or they might try to find a job in these areas - Marketing Directors, Marketing Strategists and National, Regional or Global Marketing Managers.
Please download Application Form here.